Corporate Re-Positioning

Strategic Planning

Product Strategy

Competitive Analysis

Brand Identity

Change Management

Corporate Re-Positioning

• Lead or assist in leading corporate turnarounds and company re-positioning.
• Perform internal and external audit and analysis to determine critical issues and make strategic recommendations for new strategy.
• Analyze and overcome negative customer or industry perception resulting in barriers to growth and profitability.
• Develop specific sales and marketing strategies designed to accelerate change in customer perception.
• Lead corporate identity development and product-line business planning process.
• Work with executive management to set and align new goals and success metrics.
• Ensure repositioning gains traction through targeted communication plans to affect attitudes and actions inside and outside the company.
• Provide crisis management strategy as needed to minimize negative impact on company and results.
• Develop metrics to measure success.