Press Releases
INVISOR™ CONSULTING LAUNCHED BY CHIP INDUSTRY VETERANS TOBAK AND ABRAM
WOODSIDE, CA, Dec. 9, 2003 – Steve Tobak and Laura Abram – 23-year veterans of the tech industry – today announced the launch of InvisorTM Consulting LLC, based in Silicon Valley. Invisor will focus on providing strategic marketing consulting services to the global semiconductor, computer and communications industries. The company has developed a unique approach to developing and implementing innovative strategies that help its customers overcome critical barriers to growth and profitability.
Invisor’s business is built on the premise that all companies reach plateaus where their marketing and business strategy is no longer effective in maintaining sales and earnings growth. Although management teams instinctively know when they’ve reached these inflection points, their time is spent immersed in day-to-day operations. They need an objective perspective and expertise to help them identify and overcome strategic threats and leverage their distinct competencies to capitalize on new market opportunities.
Invisor has developed a unique process that combines elements of strategic planning, brand development and change management into a streamlined process that’s flexible and scalable to meet the diverse needs of tech companies. Invisor’s partners developed their expertise through decades of operational, marketing and executive management experience with Cyrix, National Semiconductor, OPTi, Rambus, Stac Electronics, Tandem Computers, Tessera, Texas Instruments and VLSI Technologies.
“We’re not like other consulting firms because we’re tech industry executives who deeply understand our customers’ business, technology and markets,” said Tobak. “We’re also distinguished by our process – it ensures that our innovative strategies gain critical traction while minimizing the potential for regression. At the end of the day, we’re not successful unless we deliver measurable, bottom-line results.”
Invisor recently helped Tessera – a company they’d worked with in the past – to complete a highly successful IPO. “I've never worked with better marketing strategists," said Tessera Chairman and CEO Bruce McWilliams. “Invisor would certainly be on my short list as one of the valley’s best for companies seeking advice about their marketing or positioning strategy," added Phil Dauber, Tessera Director and former CEO of Memorex.
About Invisor Consulting
Invisor is a premier provider of strategic marketing consulting services to the global semiconductor, computer and communications industries. Founded in 2003 by tech industry veterans Steve Tobak and Laura Abram, Invisor has a unique approach to developing and implementing innovative strategies that help companies overcome critical barriers to growth and profitability. Additional information on Invisor is available at www.invisor.net.
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