Experience

Invisor's partners are successful, high-tech industry veterans with proven track records in startup, post-IPO and Fortune 1000 companies. Our experience has primarily been in leadership roles with chip companies that address the computer and communications markets. We recently led the successful repositioning of Rambus and its products, including the deployment of the company's new brand identity, internally and externally. We also led the development and implementation of Tessera's marketing strategy and corporate identity, and later played a critical role in the company's successful IPO.

Steve Tobak is a well-known Silicon Valley marketing strategist. Prior to his role as Sr. VP at Rambus and Tessera, he served as corporate marketing VP for National Semiconductor and microprocessor-maker Cyrix, where he played a critical role in creating the low-cost PC market. Tobak began his 23-year career as an engineering manager with Texas Instruments.

Laura Abram is a strategic communications expert who has partnered with industry leaders to develop and launch worldwide corporate branding and "strategic change" initiatives. Prior to consulting for Rambus, she held director-level marketing and communications positions with Tessera, National and VLSI Technology. Abram began her 23-year career in broadcasting and her high-tech career as Sr. Manager for corporate communications at Tandem Computers.