Invisor Strategic Process
Invisor's strategic process is far more than a canned solution. The tech industry is broad and complex; no two companies' situations are identical and one size does not fit all. That's why we've built flexibility and scalability into our process to ensure a fully customized, end-to-end solution that meets each client's individual needs. And while Invisor's partners provide confident, hands-on leadership throughout the process, its success is only assured by the active support of the company's management team.
Invisor’s process consists of the following distinct stages:
Phase 0: Project Definition
Develop the project's scope, goals and key stakeholders. Typically includes sourcing members of the executive management team and select external sources to develop a basic situation analysis.
Phase 1: Reality Audit (Defining Point A)
Develop a clear, unbiased picture of what customers, employees and other key constituents really think about the company and its products. This quantitative and qualitative research - which includes anonymous surveys, focus groups and one-on-one interviews - is designed to reveal the true attitudes and perceptions of the company's customers and key constituents to its image, technology, business and product lines. This audit also provides a metrics baseline. We call this starting point, Point A.
Phase 2: Analysis & Assessment
Analyze all the audit data to assess the company's situation and determine the critical issues affecting the company's ability to meet its strategic business goals. Deliver key, strategic recommendations - relating to the company's image, business, technology and products - that will form the basis for planning and execution going forward.
Phase 3: Corporate Identity (Defining Point B)
Develop consensus among the executive management team on the company's corporate identity and high-level positioning. This includes the company's vision, key goals, strategy, and core values. We call this end point, Point B. The next level of management is typically involved in this phase to obtain their feedback, incorporate their ideas and actively engage them in the program.
Phase 4: Strategic Planning
Once the objective audit is complete, the real barriers to success are understood and consensus is reached on where the company is going, strategic planning begins. This phase - which typically includes key middle managers and employees - includes the development of strategies and plans specifically designed to overcome the issues identified in Phase 2 and enable the company's transition from Point A to Point B.
Phase 5: Change Management
After the strategic plan is complete, the goals and success metrics of the executive management team should reflect and reinforce the new direction. Executive goals and success metrics should be aligned and reflected throughout the organization to ensure everyone is moving in the same direction. Along with specific communication strategies and tactics, this will drive changes in attitude, behavior and actions, both inside and outside the company.
Phase 6: Execution
The last phase includes execution of the strategic plan to achieve the company's goals and success metrics. This phase includes integration of the strategic plan into existing divisional plans and any associated operational changes required for the company to shift direction toward Point B. Invisor will oversee this phase and introduce any additional initiatives, programs or external resources required to ensure the company is on track. |
