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Invisor Strategic Principles

Invisor’s strategic process revolves around five principles that are fundamental to its success:

Know your customers’ perception of your company and products. It’s critical to generate a clear, unbiased picture of what customers, employees and other key constituents really think about the company and its products. This perception is the company’s reality. The analysis of this data uncovers barriers and issues critical to the company’s success. We call this starting point, Point A.

Achieve executive management consensus on corporate identity. It’s critical for the executive management team to achieve consensus on the company’s corporate identity and high-level positioning. This consists primarily of the company's vision, key goals,strategy and core values. We call this end point, Point B.

Getting from Point A to Point B requires a strategic planning process. Once the real barriers to success are understood and consensus is reached on where the company is going, the company needs a process for developing strategies and plans specifically designed to enable the company to transition from Point A to Point B. Periodic execution after initial deployment ensures the company is on track relative to a changing environment.

Driving change requires specific strategy, execution and goal alignment. Many companies go through elaborate strategic planning processes but fail to effectively and actively drive the change. The goals of the executive management team must be aligned and consistent throughout the company to affect change in behavior. This, in addition to specific communication strategies and tactics, will affect changes in attitude and actions among employees, customers and other key constituents over time.

Involve the right people at the right time in the process. The CEO and executive management team must be key stakeholders throughout the process. However, there are critical junctures for bringing middle management and other key influencers – both inside and outside the company – into the process. There are three reasons for doing this: brainstorming, consensus building and ultimately, to gain active support for affecting change.

Based on these principles, we have developed the Invisor Strategic Process that efficiently and effectively guides the executive management team, and ultimately the entire company, on a path from Point A (Reality) to Point B (Vision).