About Us
Invisor Consulting is a premier provider of strategic marketing consulting services to the global technology industries. Founded in 2003 by tech industry veterans Steve Tobak and Laura Abram, Invisor has a unique approach to developing and implementing innovative strategies that help its customers overcome critical barriers to growth and profitability.
All companies reach plateaus where their marketing and business strategy is no longer effective in maintaining sales and earnings growth. Management teams instinctively know when they've reached these inflection points, but their time is spent immersed in day-to-day operations. They need an objective perspective and expertise to help them identify, analyze and act on critical market opportunities, strategic threats and barriers to success.
Invisor helps companies develop and implement new strategies through a process that combines elements of strategic planning, brand development and change management into a streamlined process that's flexible and scalable to meet their individual needs. Invisor's partners developed their unique expertise through decades of operational, marketing and executive management experience. Along the way they've helped numerous companies including Cyrix, National Semiconductor, Rambus, Stac Electronics, Tandem Computers, Tessera and VLSI Technologies to achieve success in highly competitive markets.
Why Invisor?
Invisor's success is built on a fundamental principle: that just like successfully running a company or designing a complex chip, there are no shortcuts to great marketing. We understand your technology, your markets, your customers, and your competitors. We have decades of relevant, hands-on experience in highly competitive, global markets. We also have the unique balance of left-brain analytical and right-brain innovative capability that's critical to delivering inspired solutions to the complex problems tech companies face. And most importantly, we deliver bottom-line, measurable results - no matter what it takes. |
